Last week there were a bunch of great posts expounding on the staying power of blogs and RSS. It seems we’re not the only people comparing social media platforms to the open web and we gained a lot of valuable new insight.
All weekend I’ve been thinking about relevance. When Twitter first took off, it delivered. So much of my Twitter feed was filled with timely, interesting material that it became addictive.
But over time Twitter became more of a platform for self-promotion, corporate advertisement, and random, passive-aggressive posts from college roommates. It went from “check out this amazing article I read” to “look at me because I said so.” That’s just not relevant to me.
Facebook never really delivered on relevance, but it was at least new and fresh for a while. Now it feels like an obligation. Happy Birthday. Yes, I like your new hat. Congratulations on your anniversary. Oooh, she’s so cute. And, of course, buy this stuff from Nordstrom.
But blogs and RSS, like email and websites, remain. They are solely focused on delivering relevant information. Could they be better? Heck yes. Check out my queue after I spent several hours reading yesterday:
Yikes, that’s a lot of reading left to do. But that’s 2,619 posts with the highest signal to noise ratio I’m going to see all day. We’re hard at work with ideas to make that even better. And we believe that social is going to be the key in improving that ratio.
We’ll have more on that in the future. But for now, let’s all get back to blogging and reading. May your screen be filled with relevance.